EU AI Act in Practice: What Businesses Need to Do Now

A new stage in the application of the EU AI Act began on 2 August 2026. Transparency requirements for certain AI systems became applicable, and European regulators began monitoring compliance with a significant proportion of the rules.

On 16 September, REVERA will host a live interview dedicated to the EU AI Act requirements that are already affecting the day-to-day use of artificial intelligence in business.

Topics to Be Discussed

The discussion will focus on practical issues faced by companies when developing and using AI solutions:

• when a person must be informed that they are interacting with a chatbot or AI agent;
• which categories of AI-generated materials and deepfakes must be labelled and when labelling is not required;
• how responsibility is allocated between the company and the AI system provider;
• which provisions should be included in an agreement with an AI vendor;
• whether adopting an internal AI Policy is sufficient;
• which infringements may attract regulatory attention.

The experts will also explain which requirements for high-risk AI systems will become applicable at a later stage and which measures companies are not yet required to implement.

Practical Cases

The EU AI Act requirements will be considered using common business scenarios:

1. Customer support chatbot: when and how users must be informed that they are interacting with AI.
2. AI-generated marketing content: when materials must be labelled, when labelling is not required and who is responsible for ensuring that the appropriate labelling is in place.
3. AI in HR and emotion analysis: where heightened risks arise and which uses of such technologies may be restricted or prohibited.

Participants will receive not only an overview of the requirements, but also a step-by-step action plan: from inventorying and classifying the AI systems in use to implementing notices and labelling where required under the EU AI Act, developing internal procedures, training employees and collecting evidence of compliance.

Who Should Attend

The webinar will be useful for:

• company executives and heads of individual business functions;
• legal and compliance professionals;
• information security and data protection specialists;
• HR teams;
• marketing and communications teams;
• product and IT teams;
• companies that develop AI solutions or use third-party AI services.

The event will be particularly relevant to companies operating in the EU market, offering their products there or using AI systems when interacting with customers, employees and other users.

What Participants Will Gain

After the webinar, participants will be able to:

1. determine which EU AI Act requirements already apply to their company;
2. conduct an initial inventory of the AI tools in use;
3. distinguish between the roles of provider and deployer;
4. determine when a person must be informed that they are interacting with AI;
5. identify which categories of AI-generated content and deepfakes require labelling;
6. assess agreements with AI solution providers;
7. compile a set of documents evidencing compliance;
8. identify areas of heightened risk and prepare for a potential regulatory inspection;
9. draw up a practical action plan for the next 30 days.

Event Format

The event will take the form of an interview between two REVERA practitioners.

Duration: 60 minutes, comprising 45–50 minutes of practical discussion and 10–15 minutes for participants’ questions.

Participation is free of charge, subject to prior registration.

We invite you to register and learn which EU AI Act requirements must already be complied with and which changes businesses should begin preparing for.